For both men and women, a defined jawline is considered one of the most desirable features in a face. In women, a beautiful jawline gives the impression of youth, elegance and poise.   For male clients, contouring along the jawline helps create a strong and masculine appearance. This procedure can also help reverse the impact of age-related changes in the face, restoring smoothness and tension across the jawline and reducing the appearance of jowls and lower facial wrinkles.